DoppelDown vs Red Points — Brand Protection Comparison
Red Points charges $25,000–$100,000 per year and requires weeks of onboarding. DoppelDown lets you start protecting your brand in minutes — for free.
DoppelDown Free Tier
$0/month
No credit card required
Red Points Starting Price
$25K+/year
Requires sales call
You Save Up To
99%
Compared to Red Points
Feature-by-Feature Comparison
| Feature | DoppelDown | Red Points |
|---|---|---|
| Starting Price | Free ($0) | $25,000/year |
| Paid Plans From | $49/month | $25K–$100K/year |
| Free Tier Available | ||
| Self-Serve Signup | ||
| Setup Time | Under 5 minutes | 4–8 weeks (onboarding) |
| Domain Monitoring | ||
| Social Media Monitoring | ||
| Phishing Detection | Limited | |
| Counterfeit Goods Detection | Basic | Deep (marketplace focus) |
| Marketplace Monitoring | Social platforms | Extensive (Amazon, eBay, etc.) |
| Takedown Reports | ||
| NRD (New Domain) Feed | Enterprise plan | |
| API Access | Pro & Enterprise | Enterprise only |
| Evidence Packages | ||
| Ideal For | SMBs to Enterprise | Large enterprise / retail brands |
| Contract Required | No — cancel anytime | Annual contract |
Why Businesses Choose DoppelDown Over Red Points
Start Free, Scale When Ready
Red Points has no free tier and requires a lengthy sales process. DoppelDown lets you start monitoring your brand today at no cost — no calls, no demos, no contracts.
Transparent, Predictable Pricing
Our plans are publicly listed: $49, $99, or $249/month. Red Points pricing is opaque and can reach $100K/year for larger deployments.
Get Started in Minutes, Not Months
Red Points is known for 4–8 week onboarding cycles. With DoppelDown, sign up, add your brand, and start scanning in under 5 minutes.
Beyond Counterfeits
Red Points focuses heavily on counterfeit goods and marketplace enforcement. DoppelDown provides broader brand protection including phishing, domain squatting, and social impersonation.
When Red Points Might Be a Better Fit
Red Points has deep marketplace integrations (Amazon, eBay, Alibaba) and specialises in counterfeit goods takedowns. If your primary concern is physical counterfeit products sold on e-commerce marketplaces and you have the budget ($25K+/year), Red Points may serve that niche better.
For everything else — domain monitoring, phishing, social impersonation, lookalike sites — DoppelDown delivers comparable or better coverage at a fraction of the cost.
DoppelDown Pricing
Free
$0forever
1 brand, basic monitoring
Starter
$49/month
3 brands, weekly scans
Pro
$99/month
10 brands, daily scans, API
Enterprise
$249/month
Unlimited brands, NRD feed
Brand Protection Shouldn't Cost $25K+ Per Year
Get the same core brand protection features at a price that makes sense. Start free — no credit card, no sales call, no multi-week onboarding.
Start Free NowFrequently Asked Questions
Is DoppelDown a good alternative to Red Points?
Yes. DoppelDown offers domain monitoring, phishing detection, social media scanning, and takedown reports — starting at $0/month instead of $25,000/year. For non-marketplace brand threats, DoppelDown provides comparable coverage.
Does DoppelDown detect counterfeit products?
DoppelDown focuses on digital brand threats: domain squatting, phishing sites, and social media impersonation. For deep marketplace counterfeit detection, Red Points may still be relevant — but most businesses need digital protection first.
How much does Red Points cost?
Red Points pricing is not publicly available and typically ranges from $25,000 to $100,000 per year. An annual contract and lengthy sales process are required.
Can I use DoppelDown and Red Points together?
Yes. Some businesses use DoppelDown for domain and phishing protection while using Red Points for marketplace enforcement. DoppelDown's affordable pricing makes this combination practical.
See how DoppelDown compares to other providers: